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Case Study: Defector Media

We helped the ex-writers and editors of Deadspin reorganize and found a worker's cooperative after a PE takeover caused them to quit en masse. 

“My colleagues at Defector met with Keerthi at a tricky juncture. We were starting a company, and Keerthi helped us understand the kind of company we wanted to create. As writers and editors, we came to her with a lot of convictions and passions, but little business know-how, and only a faint vision of how we wanted to organize ourselves. Somehow, after a handful of sessions with Keerthi, we had an organizational chart, a clear description of how key decisions would be made, broad consensus from a staff of nearly 20 people, and enough scaffolding to turn into an operating agreement. 

 

Our rapid transformation of vague values into a literal contract was remarkable, and it wouldn't have happened without her. We relied on Keerthi's ability to listen to a scattered, multi-vocal conversation, and immediately locate the crux of the issue. She understands what you are trying to say even before you do, and asks sharp questions with a light touch. I always left our discussions with my brain serene, but also on fire: serene because of how much I'd had my own thinking clarified, and on fire with all the new possibilities that lit up now that I was thinking more clearly. Without Keerthi's encouragement and facilitation, we would not have arrived at the unconventional, wildly values-driven business model we have now.” 

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GIRI NATHAN, CO-FOUNDER, DEFECTOR MEDIA

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